BRANDS
OR NOT.
Guides

Guides for industrial companies.

Straight answers about websites, messaging and branding for engineering firms, automation integrators and industrial suppliers. Written from real projects, for the people who decide.

For managers · 12 min

Why your industrial website isn't bringing the right inquiries

Seven checks you can run this week to find where your site loses the right buyers, and what to fix first.

Read the guide → For buyers · 11 min

What to prepare before upgrading your industrial website

Goals, buyers, proof, media, access and constraints, plus a printable checklist and the questions to ask a studio.

Read the guide →
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