Buyers can't tell what you actually do
A long list of services, no clear focus. Visitors leave before they understand where you're strong.
For engineering firms, automation integrators & industrial suppliers
Websites that make yourindustrial expertise clear.
Messaging, branding and websites for B2B companies whose work is impressive in person and invisible online. We make it obvious what you do, put the proof up front and make it easy for the right buyer to reach out.
Footage: our work for Lesico Process Piping
Sound familiar?
Your company grew.
Your website didn't.
Most industrial websites were built years ago, by whoever was available, to tick a box. Since then you've added capabilities, certifications and bigger clients. The site still describes the company you used to be.
The proof is hidden
Projects, certifications and client names live in PDFs, slides and the heads of your engineers.
You look smaller than you are
When you bid for bigger accounts, your website is the first thing procurement checks. It shouldn't cost you the shortlist.
The wrong inquiries come in
Price shoppers and job seekers find you. The buyers you want don't see a reason to write.
Sales does all the explaining
Every first call starts from zero, because the site and the deck don't tell the same story.
Nobody knows if it works
No tracking on forms, no idea which pages bring inquiries, so there's nothing to improve.
Who this is for
Built for companies
that build things.
We work best with established B2B companies that already have real capabilities and real clients, and need the market to see them clearly.
A good fit
- Engineering & contracting firms — process piping, mechanical, electrical, fabrication and installation.
- Automation & control integrators — systems, robotics, machine building, industrial software.
- Industrial equipment suppliers & manufacturers — components, systems and the service around them.
- An existing operation with projects, references and a team, but a website that no longer represents it.
- A reason to move now — a new market, a new service, an expansion or a step up to larger clients.
Probably not
- Pre-launch startups without clients or a defined offer yet.
- E-commerce stores and consumer brands.
- A quick template to have something online by next week.
- Ads-only projects with no work on the message or the site.
When companies call us
There's usually
a reason it can't wait.
A new country, a new industry or a new type of buyer. They don't know you, so the website has to introduce you, in their language, before anyone gets on a call.
A new capability needs its own clear story, its own pages and its own proof, without confusing the clients you already have.
Larger accounts check you out before they reply. A clear, credible website is what gets you onto the vendor list and into the room.
What you get
From a clear message
to a site that sells.
We start with what you sell and who buys it, then build only what the project needs. Every piece is written and designed to help a technical buyer decide faster.
Messaging & capability story
We interview your management, engineers and sales, and turn what you do into a clear story and page copy.
Brand refresh, as needed
From a cleanup of your logo and colors to a full visual language. Only as much as the business needs.
Website design & build
Structure, UX, design and development of a fast site your team can update without calling us.
Proof pages
Projects, capabilities, industries and certifications, shown the way engineers and procurement judge a supplier.
Sales materials
Capability deck, one-pager and brochures that tell the same story as the site.
Lead capture & measurement
Short forms, clear calls to action, analytics and Search Console set up so you can see what brings inquiries.
Three common scopes
Every project is scoped after a first conversation. These are the shapes most of them take.
Clarity rebuild
Best when your brand still works but your website no longer explains the company.
- Capability messaging & page copy
- Site structure & UX
- Design & development
- Project and capability pages
- Forms, analytics & Search Console
Full repositioning
Best when you're entering a new market, launching a service or going after bigger clients.
- Everything in the clarity rebuild
- Positioning & key messages
- Brand refresh & visual language
- Photo and video direction
- Capability deck & one-pager
Sales materials
Best when the site is fine but sales needs better tools in the room and after the meeting.
- Capability or sales deck
- One-pager & brochure
- Case study write-ups
- Trade show assets
Case study
Making world‑class engineering visible.
Lesico Process Piping designs, prefabricates and installs ultra-high-purity gas systems, mechanical skids and process piping for semiconductor and high-tech manufacturing. Their work runs inside some of the most demanding fabs in the world. Their brand needed to say so.
01 / THE CHALLENGE
Strong engineering, scattered story
Lesico's capabilities were spread across presentations, PDFs and the experience of its people. A new buyer had to get on a call just to understand what the company does and how it differs from other contractors.
02 / OUR ROLE
One story, built into every touchpoint
We worked with management and the engineering team to define what Lesico really sells, then built the brand expression around it: the website, a sales deck, a one-page leave-behind and video from the shop floor.
03 / WHAT CHANGED
A buyer can judge fit in minutes
- A clear position sales can repeat in one line.
- Capabilities organized the way buyers search: UHP gas systems, mechanical skids, process piping.
- Proof up front: clients, certifications and projects with scope and dates.
- Real footage of the plant and the team instead of stock photos.
We don't sell products.The line at the center of Lesico's story. It turned a list of products into a promise about time, risk and quality on the project.
We sell process.
Selected outputs, explained
What we made, and why each piece is there.
Opens with the promise and real project footage, then shows the clients and the four reasons buyers choose Lesico: quality, inspection, BIM 3D design and expertise.
Every project page lists the years, systems and scope, so an engineer can judge relevance before the first call.
Short loops of real gas panels and skids. In this industry the shop floor is the most convincing argument there is.
The plant and clean room in ten seconds. Scale and order that would take a page of text to describe.
An 18-slide deck that takes a procurement team from "who are you" to "why you".
The position stated plainly, backed by the method: plan, BIM 3D design, prefabricate, test, deliver.
Business units, expertise, certifications and clients on a single page sales can leave behind.
Brands Or Not: messaging, website design, sales deck, one-pager and video editing for Lesico Process Piping.
Want this for your company? ↗︎How we work
Clear steps.
No surprises.
Your team knows the business. We know how to explain it. The process is built to take as little of your engineers' time as possible, with clear decision points along the way.
01
Website review
A 30-minute call. We look at your site with you, point out what's holding it back and tell you honestly whether we're the right fit.
Free02
Message & structure
Short interviews with management, sales and engineering. We define the position, the key messages and the structure of the site.
You approve the direction03
Design & build
Copy, design and development, page by page, with your feedback at each stage. Brand and sales materials in parallel when they're in scope.
You review every page04
Launch & measure
We launch, connect analytics and Search Console, test every form, and hand over a site your team can run.
Tracked from day oneSelected clients
Brands
we've built.
From process piping for semiconductor fabs to deep tech, travel tech and circular construction. Different markets, same job: make complex work easy to understand and easy to buy.
Lesico
Process piping and UHP gas systems for semiconductor fabs.
Nisaba
Intelligence technology that turns global signals into decisions.
Bridgify
Experiences API and white-label platform for travel brands.
Just a Second
Reuse and circular design that turns surplus into new spaces.
Ainsof
Music production technology built by producers and composers.
Amphorae
A winery producing its own wines.
Unbroken
A foundation raising funds through its charity poker gala.
YOU?
Your company next
Get a free website review →
Who you'll work with
A small studio
that likes technical work.
We're a brand and web studio from Tel Aviv. We like the companies whose work is impressive in person and invisible online.
Our job is to translate engineering into a story a buyer understands fast, without dumbing it down. We come from branding, digital and product, and we're comfortable with spec sheets, P&IDs and procurement checklists.
- Senior people on your project. The people on the first call are the people who write, design and build.
- We talk to your engineers. The best material is in their heads, not in the old brochure.
- Built for your team to run. A site you can update, files you own, no lock-in.
Guides
Not ready to talk?
Start here.
Practical guides from our work with industrial companies. Useful whether or not you ever hire us.
For managers · 12 min
Why your industrial website isn't bringing the right inquiries
Seven checks you can run this week, and what to fix first.
Read the guide →For buyers · 11 minWhat to prepare before upgrading your industrial website
A practical checklist, plus the questions to ask a studio before you hire one.
Read the guide →Questions
Before you
reach out.
Didn't find your question? Ask it in the form or on WhatsApp. A straight answer is part of the service.
Get a free website review ↗︎How much of our team's time will this take?
Less than you think. A kickoff, a few 45-minute interviews with the people who know the work best, and short review rounds. We do the writing, design and production.
Our work is technical and often confidential. Can you still show it?
Yes. We're used to NDAs and client restrictions. When a project can't be named, we show the type of system, the scope and the challenge without identifying details, and use renderings or process footage instead of site photos.
Do we need a full rebrand?
Usually not. Many industrial companies have a logo that's fine and a message that isn't. We'll tell you honestly in the first call whether the brand needs work or just the website and the words.
Which platform do you build on?
We choose it with you, based on who will update the site and which tools it needs to connect to, like your CRM, forms and analytics. Either way, you own the site and the files.
Do you work with companies outside Israel?
Yes. We work in English, remotely, with calls scheduled in your time zone. All copy is written for the market you sell to.
What does a project cost?
It depends on the scope: a website rebuild, a full repositioning or a sales kit are very different projects. After the first call we send a written proposal with a clear scope, timeline and fixed price, so there are no surprises later.
How do we know the new site is working?
We set up analytics, Search Console and form tracking before launch, so every inquiry is counted once and you can see which pages bring them. The goal isn't more traffic. It's more inquiries from the right companies.